Dr Rutger Hoekstra

Rutger Hoekstra has nearly 20 years of experience working on the quantification of value, well-being and sustainability from academic, government, statistical and business perspectives. He is the author of 'Replacing GDP by 2030', published by Cambridge University Press. Rutger has worked with a wide variety of actors and organisations to create better metrics for society. Rutger has lectured at many universities and published on sustainable development, natural and human capital, globalisation, circular economy, input-output analysis, decomposition analysis and big data applications. In 2019, Rutger founded his company Metrics For The Future to help companies, governments and other organisations to go beyond economic metrics.