Dr Rutger Hoekstra

Associate Professor, Leiden University

Personal Profile


Rutger Hoekstra has nearly 20 years of experience working on the quantification of value, well-being and sustainability from academic, government, statistical and business perspectives. He is the author of 'Replacing GDP by 2030', published by Cambridge University Press. Rutger has worked with a wide variety of actors and organisations to create better metrics for society. Rutger has lectured at many universities and published on sustainable development, natural and human capital, globalisation, circular economy, input-output analysis, decomposition analysis and big data applications. In 2019, Rutger founded his company Metrics For The Future to help companies, governments and other organisations to go beyond economic metrics.


Rutger holds a PhD in Environmental Economics. He has worked with and for the UN, the World Bank, the European Commission, the OECD, KPMG, Statistics Netherlands, GRI and many others. He was the co-chair of the UN-ECE/OECD/Eurostat Task Force which developed the Conference of European Statisticians' Recommendations on Measuring Sustainable Development. He also advised the Dutch Parliament as an expert for the Commission for Broader Measures of Well-being.